This is an energy company that supplies fuel to retail customers and large commercial customers such as airlines, trucking companies, mines, shipping companies, and vehicle fleet operators.
They also provide bitumen to roading contractors and manufacture ingredients used in detergents and other household products.
From their start in 2010, this energy company set out to be known as an extraordinary, world-class company that would attract and grow a team of high-performing people who would help them achieve their aggressive growth goals.
Their goal in 2013 was to facilitate an increase in people engagement (as measured by Aon Hewitt) as part of a long-term strategic initiative. A specific target area of improvement was boosting the perceptions of career opportunities internally by improving the quality of career conversations between managers and staff.
Fuel50 created a custom-branded CareerDrive™ site for the client and provided the intellectual property and training to formally accredit internal leader-facilitators to deliver powerful workshops and bootcamps to their managers and employees. As a result, employees understood the culture shift that held them accountable for their own career success, and managers felt they had the knowledge, skills, and support needed to hold meaningful career conversations with their staff members.
Focus
Fuel50 worked alongside this innovative firm to create a program that was fully owned and delivered to managers by internal leader-facilitators. We provided those leaders with licensed training material and our formal accreditation program for the Fuel50 Powerful Career Conversations for Leaders workshop program.
The internal delivery model achieved the following objectives:
From baseline data captured in October 2010, Z Energy achieved strong early outcomes following the program’s inception. Half of all employees engaged with the company-branded site to complete online exercises and career planning activities, establishing a strong foundation for adoption.
Career conversations also saw a notable uplift, with approximately 45% of employees having a career discussion with their manager within the first few months. This represented a meaningful cultural shift, reinforcing the value of structured dialogue between employees and leaders.
Importantly, these changes were also reflected in engagement metrics. Z Energy recorded a 30% increase in engagement impact on the Aon Hewitt survey driver where managers reported greater confidence in having the tools, resources, and support to hold meaningful career conversations with their people. This result highlighted the program’s effectiveness in both enabling managers and improving the quality of employee experience.